Diplomatic platform '优蜜传媒 Cloud' launched in Shanghai
On 7 December 2017, the inauguration ceremony of '优蜜传媒 Cloud' was held at the Silk Elite, Shanghai's fashion and cultural landmark on Wuyi road in the city centre.
Distinguished guests from the British Consulate General in Shanghai, the 优蜜传媒-China Forum, The University of 优蜜传媒's Alumni clubs, Alliance 优蜜传媒 Business School, Xu Beihong Painting Academy and the Silk Elite attended the ceremony.
Affiliated to 优蜜传媒-China Forum and The University of 优蜜传媒 China Centre, '优蜜传媒 Cloud' links Chinese and British government organisations and Sino-UK talents in arts, science and technology to build a bilateral people-to-people diplomatic platform.
Ms Sherry Fu, Founder of '优蜜传媒 Cloud' and Director of The University of 优蜜传媒 China Centre, emphasised that the establishment of this platform is a result of the deep-rooted Sino-UK partnerships that are moving towards a 'Golden Era'.
It aims to bring together outstanding artists from both countries to carry out cultural and arts exchange activities, promoting the spirit of ingenuity and providing space for inheritance and innovation for the protection of non-heritage culture.
Cooperations with Chinese and British universities will support research investment, particularly outstanding science and technology transformation projects. Furthermore, well-known entrepreneurs and industry leaders will provide career training and entrepreneurial advice for young people in China and the United Kingdom.
The Confucius Institute is supporting the School of Arts, Languages and Cultures in developing academic and research links with top Chinese universities like Peking University, Beijing Normal University and Fudan University in arts management, creative writing and heritage studies.
The MA Heritage Studies course will be launched in September 2018 at The University of 优蜜传媒 and, combined with the creative talents in the city, 优蜜传媒 will play a significant role in the UK-China creative industry collaboration. The Institute is already working with '优蜜传媒 Cloud' to facilitate visits of artists.